Miras Holding’s Activities in Developing Villa Towns in the North of the Country
A New Model of Sustainable, Luxurious, and Smart Urbanization in the Heart of Nature
The northern regions of Iran have always been considered one of the most attractive locations for developing residential and recreational projects, including villa towns, due to their privileged geographical location, temperate Caspian climate, high biodiversity, and proximity to the capital. Over the past two decades, the growth in demand for second homes, real estate investment, and tourism-oriented projects has transformed the property market in the north of the country. In this context, Miras Holding, relying on expert human capital, strategic management, and a development-oriented attitude, has defined and implemented a series of township projects that are in line with the principles of contemporary architecture, green economy, and sustainable development.
Miras Holding’s Grand Vision
Miras Holding has begun its activities in the field of real estate in the north of the country with the aim of creating smart, luxurious, and ecological residential areas; Areas that not only meet the needs of applicants for quality housing, but also pay attention to regional development, the empowerment of local communities, and environmental protection.
This vision is pursued with three strategic principles:
Nature-based architecture (Biophilic Design)
Technology-centric and digitalization of urban services
Financial, environmental and social sustainability throughout the project life cycle
Project executive and management structure
Heritage Holding manages its projects with a multi-layered and expertise-based structure:
Market Studies and Location Unit: Geomarketing analysis, land capacity, access, and future added value analysis
Design and Architecture Unit: Collaboration with prominent Iranian and international architects to design villas, public spaces, and infrastructure
Sustainable Development Unit: Design of green infrastructure, renewable energy, rainwater harvesting, waste management
Investment and Resource Acquisition Unit: Partnership with banks, investment funds, and foreign investors for financing
Execution and Quality Control Unit: Field supervision of project implementation with ISO standards and national regulations Building
Unique Features of Heritage Villa Towns
- Architecture Inspired by Northern Nature
The combination of local architecture (sloping roofs, open verandas, local wood and stone) with modern construction technologies (thermal insulation, low-emission glass, earthquake-resistant skeleton) has made Heritage Villa Towns both beautiful and eye-catching, and efficient in energy and resource consumption.
- Smart and technology-driven towns
Digital town management portal for residents (resident application)
Electronic doors and biometric identification
Fire alarm systems, gas leakage, and remote temperature control
Automatic irrigation of green spaces with data from soil and meteorological sensors
- Green infrastructure and sustainable resource management
Use of solar panels for street lighting
Local treatment plants and gray water recycling
Drought-resistant vegetation
Construction of self-sufficient garden villas with a complete energy, water, and waste cycle
- Complete public and welfare facilities
Community clubs, sports clubs, medical centers
Tennis courts, cycling, horse riding, and forest walking trails
Shopping centers, cafes, and local markets to support local producers
Child education centers and shared workspaces for residents to work remotely
Economic and social impacts Projects
Beyond mere construction, Heritage Holding is thinking about creating sustainable added value for the region:
Direct and indirect employment for local workers in construction, maintenance and services
Increasing the value of land around projects and stimulating urban development
Creating a locally-based supply chain for materials, food, maintenance services and tourism
Attracting foreign capital and Iranians living abroad as second homes or investments
Summary and future prospects
Heritage Holding’s activities in the villa town in the north of the country indicate the formation of a new generation of residential and recreational projects that go beyond the traditional view of real estate, and are designed with a multidimensional approach to the environment, society and economy. These towns are not only a symbol of a new lifestyle for the middle and affluent class of Iran, but also, as an example that can be repeated in other regions of the country, charting the path of sustainable development in the real estate industry.
By expanding technological capabilities, facilitating investment regulations, and paying attention to climate architecture, Miras Holding plans to expand its scope of activities to other parts of the north and even overseas projects in the near future.